Ah, the mysterious millennials and their enigmatic eating habits. They are the thrill-seeking eaters with a taste for adventure, yet they don’t know how to cook. They crave convenience and admire innovation but demand that foods are healthy and locally produced. This is the group on everyone’s minds and marketing lists.
We’re hoping to shed some light on millennials’ food habits by going straight to the source. Below is our first interview with a millennial about our favorite topic: food.
Natalie Osterweil is a MBA student at Berkeley. She’s originally from the Bay Area in California and recently moved back there from Chicago where she lived and worked for several years. She’s a dancer, an avid reader, cat-lover, a comedian, and an overall fun person to be around.
Name three items on your grocery list right now.
- Greek yogurt
These are things I buy all the time at home, but I don’t really keep a list. I live so close to a grocery store I basically go shop for each meal I make, rather than lots of stuff less frequently.
Rank these food descriptions in order of importance to you with 1 being the most important and 6 being the least:
- Price – 2
- Convenience – 1
- Taste – 5
- Organic – 4
- Local – 6
- Fresh – 3
Name your top three favorite brands and give me one reason why you love them.
Fage – the BEST Greek yogurt. I often find good deals (like a 10 for $10 situation) and the taste and texture are unbeatable
Plum Market – Plum is like Michigan’s version of Whole Foods and it has a location in Chicago. It’s got a great selection of organic products and it feels a little less corporate than Whole Foods (probably just because it isn’t as geographically widespread). I love going there but it’s far from my house so I don’t go there as often as I’d like.
Other than that, I don’t really buy a ton of packaged foods. I try to eat mostly produce and protein.
Give me three words to describe America’s food industry.
- Bleached flour
How did you get your last recipe?
I get a lot of recipes from Pinterest but I also love sharing ideas with friends. I’ll often look at Pinterest on my way home from work while I’m on the train, and I’ll go straight to the grocery store before heading home. I also follow a bunch of food bloggers on Instagram and I’ll get recipes from there. I make friends text me recipes when they tell me about good meals they’ve made.
What’s the last thing you ate?
This is my typical dinner (weird, I know): Eggs over easy, steamed broccoli, avocado, goat cheese