One of my first jobs out of college was with a Public Relations & Events agency in Boston called The Castle Group (TCG). I worked with some truly amazing clients ranging in industries from tourism to food to biotechnology. Little did I know at the time when I was the young age of 23 that the skills I would learn from the TCG team would set me on a path for the rest of my career.
I am so lucky to have had this experience. Not only did I gain a huge amount of knowledge about the Public Relations industry, but I also had the good fortune of building lifelong relationships with the wonderful people I met and worked with there including Co-Founder and Principal Sandy Lish. What you’re about to read is a list of the most important business lessons I have learned from Sandy that I apply to my business every day.
- Trust is paramount in a business partnership. Sheri and I couldn’t agree more. You must trust in yourself and in your partner, first and foremost, and then your business can flourish.
- Making judgement calls and following your instinct is a big part of running a business, and it gets clearer with time and experience.
- The benefits and challenges of owning a business balance each other out. Staffing and negotiations will always be tough (and sometimes uncomfortable). But the ability to be flexible when personal issues come up is a huge benefit to owning a business.
- Values come first. Sometimes, there are potential customers out there who might not be the perfect fit. It’s hard to turn away business, but in the end, staying true to your values will bring you more success.
- Don’t be afraid of risk. Just understand that sometimes it pays off and sometimes it doesn’t. And be OK with that.
Words to live by! Learn more about Sandy Lish here.