Challenge
Bella Sun Luci engaged FRESH Communications to support brand awareness around their new Tomato Jerky, a first-of-its-kind vegan snack. This product, while delicious, on-trend, and healthy, was a new concept to media and consumers, so the primary goals were to educate, drive trial and increase overall brand awareness. The secondary goal was to promote Bella Sun Luci’s flagship product, Sun Dried Tomatoes, which are proudly produced in California by a women-owned, family-run company.