Strategy
When a brand seeks to broaden its fan base, it’s important to build new relationships, encourage product trial, and drive brand messages through multiple, far reaching platforms. To accomplish this for FitVine, FRESH added a celebrity/influencer campaign to complement successful PR efforts in telling the broader story about FitVine Wine – a wine that is suitable not only for the fitness community, but also for wine lovers who make choices based on the flavor and integrity of the product. FRESH partnered with a creative mix of celebrities and influencers in the culinary, nutrition, and entertainment categories including Celebrity Chef Richard Blais, Registered Dietitian & Media Star Joy Bauer, Comedian Jackie Schimmel, and Author Suzanne Ryan known for her work in the keto-diet community. The content included a mix of videos, reels, recipes, Instagram stories and live interviews.