CASE STUDY

Swerve

Facilitating Growth from Start-Up to Acquisition and Beyond

Challenge

Strategy

Results

Challenge

The story of FRESH and Swerve started in February 2018 and continues today. When FRESH first started working with the brand, it was a small, privately owned company based in New Orleans operated by a smart and passionate team. Prior to working with FRESH, Swerve had never formally engaged in public relations. At this time, popularity of the keto diet was soaring, and the market was ripe for a natural sugar-replacement that measured, tasted, and baked like sugar. The charge was to take advantage of the moment in time and create/activate a strategic, educational public relations campaign to create high impact, and to help the brand truly become their slogan: “The Ultimate Sugar Replacement.”

Strategy

Using a combination of educational, inspirational, and entertaining pitch angles and press releases, FRESH began introducing Swerve to the food, nutrition, and lifestyle media in February 2018. From there, the FRESH team executed a launch PR campaign to bring awareness to the brand’s new line of bake mixes just six months later.

Results

As a result, media impressions grew 140% from 2017-2018, and the brand’s revenue skyrocketed with more than a 200% increase in that same timeframe. PR efforts continued, and in 2019, Swerve was consistently included in Amazon’s top 100 grocery items and was publicly and authentically endorsed by journalists, celebrities, chefs, and media stars. By 2020, after reaching more than 1 billion impressions in that single year and securing coverage in top tier media like the Today Show and Good Morning America, the brand was acquired by Whole Earth Brands in Q4. FRESH continued to service the brand throughout the acquisition in 2021 with our full suite of services. Today, FRESH remains a valued partner to Swerve as well as additional brands in the Whole Earth family.