CASE STUDY

Cleveland Kitchen

PR Strategy Leveraged Gut-Health Research and Trends to Build Brand Awareness

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Challenge
Strategy
Results
Challenge
Cleveland Kitchen, an innovative brand focused on fermented foods, engaged FRESH because they recognized an untapped opportunity around gut health. Unlike many of their competitors, Cleveland Kitchen's products are fresh, high-quality, and delicious. Consumer perception often limits usage occasions and there is an appetite (pun intended) for a brand that offers both health-benefits and great taste.
Strategy
FRESH created an always-on PR strategy designed to, 1.) fully leverage the growing science around the importance of gut health and, 2.) tap into consumer interest in fermented foods as a lifestyle trend. This integrated approach allowed the FRESH team to build brand awareness in both health and wellness media and culinary/lifestyle media simultaneously. Our dietitians were able to uncover opportunities to uniquely position the brand as a wellness tool in support of a variety of conditions, from digestion to skin health and even mental and emotional well-being.
Results
This campaign was a huge success thanks to the diversity of coverage and the innovative, science-backed angles FRESH presented to the media. In the first year, there were over 5 billion impressions. Content was consistently syndicated to multiple media outlets, due in part to the expert quotes provided by FRESH dietitians.
Publication

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Public Relations

Publication

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Publication

Featured as One of 3 Probiotic-Rich Foods Dietitians Say You Should Put On Your Plate Every Day For A Healthier Gut

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