FRESH

PERSPECTIVE

We love to talk shop. From food innovation to the latest viral trend on social, we’re here for it! Let’s share some food for thought.  

FRESH Finds Box
FRESH Communications Announces Top Dietitian-Approved Pantry Staples for 2023 
Boston, MA, November 28, 2023 — FRESH Communications is launching a new program to spotlight favorite...
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Exploring the Future of Food at Expo East 2023: Top 10 Exciting Trends
10 major trends our team spotted at Expo East 2023! 
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A Taste of FRESH’s Secret PR Sauce 
Earning media coverage is a tough job not for the faint of heart. It takes time, persistence, and a smart...
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Top 10 Trends Spotted at Expo West  
Expo West, the Superbowl of the natural products industry, happens every March, and FRESH was thrilled...
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Important SEO Tips for Public Relations
SEO (Search Engine Optimization), stated very simply, is any method that helps increase website ranking...
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A FRESH Look: Top 2023 Food & Beverage Trend Predictions 
Each year, Whole Foods shares its top food trend predictions for the upcoming new year. If you know FRESH,...
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How to Create a Successful Brand Campaign
Every marketer hopes and dreams that they are the mastermind behind the next “ALS Ice Bucket Challenge”,...
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Media Interview Tips and Tricks
Media interviews provide a key opportunity for brands to communicate their core brand messages and establish...
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Shopper Marketing: The Influencer’s New Role
While the goals of shopper marketing have largely remained the same throughout the last decade, recent...
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It’s good to be a little FRESH.
It builds character (and brands).