FRESH

PERSPECTIVE

We love to talk shop. From food innovation to the latest viral trend on social, we’re here for it! Let’s share some food for thought.  

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10 Wellness Trends Spotted at Expo West 2024 
The 2024 Natural Products Expo West was held in Anaheim, California last month and it was one of the...
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FRESH Communications Announces Top Dietitian-Approved Pantry Staples for 2023 
Boston, MA, November 28, 2023 — FRESH Communications is launching a new program to spotlight favorite...
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Exploring the Future of Food at Expo East 2023: Top 10 Exciting Trends
10 major trends our team spotted at Expo East 2023! 
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A Taste of FRESH’s Secret PR Sauce 
Earning media coverage is a tough job not for the faint of heart. It takes time, persistence, and a smart...
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Top 10 Trends Spotted at Expo West  
Expo West, the Superbowl of the natural products industry, happens every March, and FRESH was thrilled...
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Important SEO Tips for Public Relations
SEO (Search Engine Optimization), stated very simply, is any method that helps increase website ranking...
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A FRESH Look: Top 2023 Food & Beverage Trend Predictions 
Each year, Whole Foods shares its top food trend predictions for the upcoming new year. If you know FRESH,...
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How to Create a Successful Brand Campaign
Every marketer hopes and dreams that they are the mastermind behind the next “ALS Ice Bucket Challenge”,...
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Media Interview Tips and Tricks
Media interviews provide a key opportunity for brands to communicate their core brand messages and establish...
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Shopper Marketing: The Influencer’s New Role
While the goals of shopper marketing have largely remained the same throughout the last decade, recent...
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It’s good to be a little FRESH.
It builds character (and brands).